Strategic Priorities in Competitive Environments

This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard technique, but also considering customer expectations, organizational requirements, financial outcomes and technological infrastructures. The first part explores the financial impacts and performance measurement of investments, while the second part examines customer demand in a globalized environment. Part three then addresses organizational quality and internal processes, highlighting participatory elements and synergies. Lastly, part four investigates strategic learning in enterprises as a factor for sustainable economic success in times of change and disruption. 

Hasan Dincer is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.  Serhat Yüksel is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.